Discover what creates the magic in our work.

Mar 10, 2014

TIME Changed

Mar 10, 2014 9:30 AM Posted by XiMnet Malaysia , , , , ,
TIME Magazine has finally launched a new website on 6 March 2014.

The new interface is now responsive, catering its website towards the growing number of mobile users which is reported to be 50% of the website traffic. Although TIME has got its own native app, a mobile-friendly website is seemed to be a better approach to centralize content population into a single platform.


The new TIME website.

The new 3-column layout has nicely categorized the content type. "The Brief" which is at the center of the website features the latest 12 most important stories. Other columns such as "Interactive" and "Columnists" are grouped on the right column. This is a neater approach because users can still consume high volume of content without having trouble to find the articles.

If you notice, the left column of the website has a scroll bar. Featuring its latest articles and external sources with a standardized format, this is definitely a very good improvement from the previous website.

Due to the humongous amount of content TIME populates on its website, the new design approach has definitely make the reading experience a lot more pleasant.