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Feb 1, 2011

Digital & Web Trends 2011

Feb 1, 2011 2:55 PM Posted by Unknown , , , , , ,
Have you been to YTL's YES flagship store at Lot 10, Kuala Lumpur? Gadget lovers will enjoy spending time in the store with many gadgets to play with such as iPad, latest mobile phones, Mac and others. There is a huge digital wall at the store called the "Touchwall" displaying information such as the weather, news, sports, photographs from Flickr and more.

Image Credit: Yes @ YTL Communications Sdn Bhd

2011 marks the significant change on how we interact and consume information, communication and design.

How XiMnet is going to stay relevant as a digital marketing solution provider in the tide of change?

After months of research and brain-storming, we came out with a list of recipe that will serve our customers first-class gourmet solutions from our creative kitchen this year.

1. Large (Full Page) Background
A picture paints a thousand words. Nothing is more convincing and convenient to deliver a message visually and directly to your audience and captivate them within seconds. We have started using this style since the begining of 2010 and it has generated quite a bit of exciting results. Some of our clients in the Property Development sector find this extremely useful to attract home buyers and prospects.

2. CSS3, HTML5 & Jquery
As Flash does not play well with some of the new technologies around, we are looking into some of these tools to help create a platform for rich media information. We are always thinking ahead on how to represent and display information to our clients' audience effectively. Information does not have to be displayed page by page, they can be pulled out where and when needed, or even rearrange to the sequence you prefer. Moreover, they should work seemlessly on any gadget or platform.

3. Mobile Ready
More and more information are made accessible to mobile phone users these days. Hop onto a bus, ride in the LRT, have a meal at the restaurant and everyone is holding onto their mobile phone connecting to news updates, social networking sites, chat and others. In order to catch the huge percentage of these users, we are going to equip ourselves with mobile ready websites and solutions. This will be a huge challenge in exploring a wide range of mobile browsers, tablets and other gadgets.

I strongly believe that with the support from the ever evolving technology of high speed internet connection these days, it is only a matter of time before we create the next history; digitally.