People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. Studies found that the simpler the design, the better.
The human brain chooses to think about things that are easy to digest and understand. That is why you prefer visiting sites where you instinctively know where everything is and you know what actions you’re supposed to take.So, how can we achieve that?
Build Strong Visual Hierarchy. Always rank elements on your website based on your business objective. Set specific goals to help you prioritize what is important. Here is how it can be done:
Keep it clear.
In order to ensure your objective is achieved, these are the design elements you typically want to have on your landing page:
- 1 benefit-oriented headline
- Sub-headline or intro paragraph that lays out the specifics of the offer
- 1-2 paragraphs of body copy
- Bullet list with 3 items
- 1 large image or video
- 1 email capture form with a single call to action button
Do not add copy and/or images unless it communicates something your visitor actually cares about.
Always keep mobile devices in mind.
Tablets and smartphones are taking on a large share of web traffic, and it just keeps growing. Make sure your design is mobile responsive.