5 Questions Asked: Junior Art Director

Sim is our family member since Year 2008 and counting. Recently taken up the role of Junior Art Director, we managed to grab 10 mins from her back-to-back datelines to share with us how life has been working as a creative one.


What do you like most about design? Any area(s) particularly like? Why?

That there’s no one solution to every design problem. Website design & painting because these are the most familiar to me. I would like to try designing spaces & objects in the future :)

Describe us a bit about your creative process while creating a digital design.

1. Find related and unrelated references.
2. Marinating the ideas.
3. Trying the ideas (if short timeline, skip this step).
4. Choose idea & execute.
5. If doesn’t work, go back to step 3.

What's would you consider the best moment day-to-day and what would be the worst one?

Best: Eating lunch
Worst: Long meetings out of the office on a busy day / Food coma after lunch

What's your favourite media to work with and why?

Pixels and acrylic. Pixels because they’re precise and controllable. Acrylic cos they smell good.

Tell us three websites that you like to visit.