e-Marketing: Check Before You Hit Send

We all make mistakes. Sometimes, even the same errors over and over again. We too, know no one likes to receive poorly-presented newsletter with uninteresting content.

Here are few things you are encouraged to do before sending out an e-newsletter to ensure your readers will not categorize you as a spam but to ask for more.

Getting The Content Right

1. Have you summarized your content with the right essence?
2. Is your content in bite size?
3. Does your tone matches your creative direction?
4. Are the titles capitalized?

Basic Quick Checks

1. Is your logo linking to the right place?
2. Have you spell-checked?
3. Have someone proof read the newsletter?
4. Are all links going to the correct articles?
5. Is the newsletter loading property on various devices?

Yes to all? Your newsletter is ready to fly!

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Understanding Responsive Web Design

If you're aware of the current web design movement, the keyword is "Responsive". But we do encounter peers or clients who do not have an overall understanding of building a responsive website. Here are some important points we have featured in an infographic, hopefully to help you get a clearer picture of how responsive website is done and why it is important.

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7 Shareable Facebook Posts

Have you ever feel like your Facebook posts are not getting the amount of attention that you wish to have? Or the posts are not giving you the 'viral' effect? Marketo reveals that shareability is all about what the post does to people- it affects them in such a way that they want to share with others. Highly shareable posts do at least one of the following:

	GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends.
	ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu.
	WARN: Warnings about dangers that could affect anyone.
	INSPIRE: Inspirational quotes.
	AMAZE: Amazing pictures or facts.
	UNITE: A post that acts as a flag to carry and a way to brag to others about your membership in a group that’s doing pretty darned good, thank you very much.
	AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- sometimes the humor isn’t quite as strong or edgy- it has to appeal to a general audience.

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When Should I Post This?

Bit.ly has done some research on the pattern of user's click-through experience on Facebook and Twitter. Perhaps this can help our clients to plan ahead the best time for broadcast and do social updates?

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