Let's keep up the good work!
We Are Nominated!
Let's keep up the good work!




Nike Better World used the mixture of fluid movement and layers of images to replicate a faux 3D effect to the website. Everytime you scroll the page, the different layers of graphic moves creating a space between the objects. We especially enjoy looking at the page with the orange running shoes. They looked as though they are in the midst of falling everytime the page is scrolled.
Notice how the white box stands out from the background? Actually a 1px grey line was applied to the box to give it a faux shadow between the white box and the background. This works especially well if you just want a simple touch of depth to your website and easily achievable using CSS.
Same method can be applied to navigational bars, buttons and others to create the effortless faux 3D effect for your designs.
While choosing an image to use, always choose one that has a strong perspective and focal point. Otherwise, try editing the image to emphasize more on the object at the front and a blurred out background to show depth. For instance, we've edited this image with two cows. The cows are nearer to you hence the color is brighter and clearer where as the background is blur and darker. This helps to make the cows stand out from the background creating a good depth of field.
An object on its own does not show any depth unless it is being compared to. By playing with the size of an object near and far it creates an instant depth. This method is commonly used in carousel styled photo gallery or operating system UI.It's seldom I come across a project that I will rave about. And I mean, we are seldom given a brief that will change the world, one person at a time, a village after another.
Here's a little story about something I find extremely compelling. Over the weekend, I started reading an amazing book called THREE CUPS OF TEA.
It kept me awake till wee hours in the morning for the simple reason that Greg Mortenson, a lost mountaineer, stumbled unto an impoverished village called Korphe in the remote highlands of Pakistan and was nursed back to health by the headman.
He made a promise to Haji Ali and it changed his life, and most astoundingly the lives of those many children across Northen Pakistan and Afghanistan.
Greg Mortenson, many years and many schools later started an organization called THE GIRL EFFECT.
As a practitioner in the business of web strategy and communications, I have planned, designed, and maintained more websites than I can count. For more than a decade, that is.
I'll have to say that I was awed by the simplicity and impact of the website of THE GIRL EFFECT. It has all the critical components for a great website.
1. A Compelling Story Told in an Engaging Way!
2. A Clear Call for Action. You Can Make A Difference
3. Viral-ability
I will say it again, wow story told well, great design to support the message, and a clear invitation to participate.
WOW!
5 Stars! Can somebody give me a project like this?!!And you can't do that unless you are inspired by true love and devotion.
I should know...
