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Showing posts with label Learning Experience. Show all posts
Showing posts with label Learning Experience. Show all posts

Sep 1, 2015

My Internship in XiMnet Malaysia

Sep 1, 2015 6:04 PM Posted by Meiyee Lai , , ,

This week marks my last week of internship in XiMnet.

Three months passed way faster than I thought it would be, but long enough for me to get to know everyone here and immerse into the warm and positive workplace culture.

I am a Year 3 Media and Creative Studies student. My major covers syllabus such as advertising and marketing in main media. With the little exposure in the digital marketing in university, I have decided to challenge myself and dive into this exciting industry to learn new things.

During my interview in XiMnet, I told Joe, my supervisor, that I was not sure how I could utilize my knowledge in the digital industry yet I was given the opportunity to learn about the industry, with the guidance of everyone here.

I was guided in the process of updating our client websites, social media engagement, e-broadcasting, building responsive websites and the list goes on. I was also given a chance to participate in the process of creating a website from pitch to execution.All in three months!

On top of that, XiMnet has also allowed me to run personal projects like #XiMternSharing, #VoicesFromXiMnet, and building a microsite!
                                                             
Now that I am leaving soon, I feel more prepared for the future.

I thank XiMnet for the valuable experience and all the memorable time spent with the team. I thank my supervisors, Joe, Inez, and all my seniors for guiding me throughout my entire internship.

The lucky intern joined the company trip to Penang during her third week of internship

Food treats in the office!

Picking up calligraphy lettering skill from the seniors on Thursdays

Got flowers from the sweet colleagues!

Aug 19, 2014

How to Design A Harley-Davidson Bike

Aug 19, 2014 6:16 PM Posted by Unknown , , ,

A rough guide for aspiring motorcycle-designers

Ok, not really. The challenge is actually to design a commuting experience for motorcyclists in sudden rain.


For inspiration, first do the below:
1. Stuff your face with kuih-muih (thanks boss!)
2. Drink 7 cups of coffee / milo
3. Play futsal and take photos to post on social media later.




The chart below for guidance:


Step 1: Empathise — Getting out and talking to customers directly
Then, step out into the streets! Interview anyone you can get hold of, including car mechanics (no success), money changers (success!!), etc. Remember to pepper your interview with a few personal questions in order for them not to find out about your real objective. Just go with the flow, watch out for snatch thieves, etc.

Step 2: Define — Defining a problem statement based on empathy work
Ok, now that you have sweated enough for the week, it’s time to get back into an air-conditioned environment. Now, discuss in a team (remember to assemble a team beforehand) about the results of your interview.




Step 3: Ideate a.k.a. Brainstorming
Refrain from judging your teammate’s silly ideas.

These might help:
A. Iteration (Keep improving a prototype)
B. Inferring (Putting our personal assumption into a neutral scenario)

Here we are, hard at work:




Step 4: Prototype a.k.a The really fun part / waking up from lunch coma
Ok, now is the time to test your design. Will your proposed waterproof spray work in real life? Is it marketable? How do you show your design’s benefits using only wigs, plastic bottles and polystyrene?

(We don’t know either, but the other team did a pretty good job.)

Not bad, Team 2, not bad. *Korean death stare.




Step 5: Test – Getting out and testing the prototypes with users
Our proposed design, The Ultimate Scarf™, did not break even after testing with the focus groups since the seat was a metal chair. (Obviously not the most hardworking team lol).

Feedback for Prototype 1 (a rainbow slinky around the neck):
1. EHH what is this?! Trying to kill me ah??
2. Is this going to smear my makeup (I know. HAHHHAHA. Just trying to save lives here.)
3. The screen (a plastic wrap) is too close to my face. I can’t see the GPS (some marker drawing on the plastic).

Take note of all the feedback, good and bad, and work on the improvements. Good design does not happen in one day, except in workshops.

Our end product sample (photo shown for sample only):


Now, ending this post with a quote and since we all love Steve…

Design is not just what it looks like and feels like. Design is how it works. 
— Steve Jobs